Forskning

Bolann, E., Halpern, N., & Hem, A. F. (2025). How self-congruity with adventure activity images affects behavioural intentions towards adventure tourism destinations. Consumer Behavior in Tourism and Hospitality, 21(2), 230–243.

Hem, A. F. (2023). Merkedifferensiering: Hvorfor unik ikke nødvendigvis er best. Magma, 26(2), 96–103.

Hem, A. F., & Hem, L. E. (2023). Merkeaktivisme – muligheter og utfordringer. Magma, 26(1), 122–130.

Hem, A. F., & Supphellen, M. (2022). Developing and testing a typology of brand benefit differentiation. Journal of Product & Brand Management, 31(2), 238–251.

Consumer Fairness Perceptions of Human- vs. AI-Driven Dynamic Pricing

The European Marketing Academy (EMAC) - Annual Conference, Bath

Brand Activism: Does the Side You Take on Sociopolitical Issues Matter?

Johan Arndt Marketing Conference, Oslo

Exploring consumer perceptions of fairness in human-developed vs. AI-based pricing algorithms

European Marketing Academy (EMAC) Annual Conference, Madrid

Exploring consumer perceptions of fairness in human-developed vs. AI-based pricing algorithms

Johan Arndt Marketing Conference, Oslo

Visjonære, vakre og vågale: Norsk mote i verdenstoppen

DOGA, Bergen

Hvordan kommunisere paradokser på en troverdig måte?

Kristiania-frokost, Oslo

Self-congruity and appraisals for tourism destinations with a hard versus soft adventure brand positioning

Nordic Symposium on Tourism and Hospitality Research, Stavanger

Merkeaktivisme — et strategisk verktøy?

Tirsdagslunsj SCLM, Bergen

Distinkte merkeelementer, unike merkeassosiasjoner eller differensiering

Analysedagen, Oslo

Hem, A. F. (2019). Beyond uniqueness: Developing and testing a new typology of brand benefit differentiation. NHH Norwegian School of Economics.